Google Product Listing Ads (PLA)
Shopping ads (you may know them as PLAs or product Listing ads) have become a huge part of the search landscape. Not only do they occupy valuable real estate that used to belong to text ads, but they often convert at a high rate. Therefore, it is no wonder that we recommend our e-commerce customers to run product listing ads. We are experts in managing Google Shopping and Bing Shopping.
Our approach to Shopping ads
Instead of using keywords as you would in a standard pay-per-click campaign, Shopping ads are based on a product feed imported through Google or Bing Merchant Center and linked to your account.
Each feed contains important information about your products, such as SKU, price, product image, availability, etc.
While it's easy to collect and manage all of this information using a plugin through your e-commerce platform, we generally like to take a more hands-on approach to ensuring these ads are shown. The information presented is as convenient and easy to read as possible. It may require more basic work for us during setup, but don't worry, it doesn't require any extra work on your part. We are willing to work a little more on our level if this ensures better results for our clients in the future!
Our experience and knowledge of Google product offering ads
We are experienced in managing low budget accounts for startups and large expense accounts for online retailers.
Configure and Manage Google Merchant Center for Large Catalogs
Enhanced Product Feed to Assign Product Titles and Descriptions to search terms
Integrate PLA ads with Google Search and Display ads to Get the Best Results
Dynamic Remarketing
Advanced e-commerce Analysis
Improve Conversion Rate
Benefits of Shopping ads
High Click-through Rates
As Shopping ads appear on Google and Bing search results pages with a corresponding image in their box, e-commerce customers feel more engaged with these ads. More engagement means higher CTR and more CTR which means more qualified traffic to your website.
Competitive Advantage
While this ad format is becoming increasingly popular, your competitors may not have taken advantage of it yet. If so, consumers have the opportunity to directly compare your product to theirs, and if done correctly, you should be able to beat the competition.
High Conversion Rate
Not only do you have more traffic, but your traffic deserves more. Because Shopping ads contain more detailed information that text ads don't, potential buyers have a better idea of what your product will be showing, allowing them to make a buying decision before they even enter your store. site to close the sale.
More Real Estate
Shopping ads can appear multiple times for a single search query and with both text ads and free ads. It improves your brand's presence on search engine results pages and creates a broader reach for your customers.
How to Start
Google and Bing can lead the way when it comes to your ecommerce strategy, but it needs to be done the right way to get the most out of it. Not sure if product display ads are right for you? We will be glad to help you solve it!
