MapmyIndia Move's Case Study
MapmyIndia’s Move App provides real-time voice-guided navigation, live traffic updates, and accurate ETAs, helping users navigate efficiently to their destinations.
Technology Use
 Android |  iOS |  Js |  React |
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Our Client and His Project Requirements
Client Overview
MapmyIndia is a leading provider of digital maps and GPS navigation services in India. With a comprehensive suite of geospatial solutions, MapmyIndia has transformed how users access location-based information, offering accurate, reliable, and up-to-date maps, routes, and navigation features. The company is renowned for its precision and user-friendly mapping solutions, which serve a wide range of industries, including automotive, logistics, and mobile navigation. With the Move App, MapmyIndia aims to provide a seamless, intuitive navigation experience for everyday users, ensuring efficient travel with real-time updates.
Project Requirements
The client approached Softkingo Technologies with the following requirements:
Real-Time Navigation
MapmyIndia wanted the Move App to offer real-time, step-by-step voice-guided navigation, allowing users to reach their destinations with minimal hassle and maximum accuracy.
Live Traffic Updates
The app needed to provide live traffic information, helping users avoid delays and adjust their routes in real-time based on current road conditions.
Accurate ETA
The app needed to calculate the most accurate Estimated Time of Arrival (ETA) based on traffic, weather, and other road conditions, ensuring users can plan their travels accordingly.
User-Friendly Interface
The app needed an intuitive interface that is easy to navigate, ensuring a smooth experience for all types of users, from first-time navigators to experienced travelers.
Our Approach and Solutions
At Softkingo Technologies, we implemented a comprehensive development strategy to meet MapMyIndia’s vision:
Real-Time Voice-Guided Directions
We developed the Move App to offer seamless voice-guided navigation, allowing users to receive step-by-step directions along their route, minimizing distractions and improving the overall travel experience.
Accurate ETA Calculations
We incorporated dynamic ETA calculations that adjust in real-time based on traffic conditions, road closures, and other variables, ensuring users have a reliable time estimate for their journey.
Live Traffic Integration
To meet the client’s requirements, we integrated live traffic data into the app. This allows users to see real-time traffic updates along their route, helping them avoid congested areas and find faster, alternative routes when necessary.
Intuitive User Interface
We focused on creating a clean, user-friendly interface that provides clear and easy-to-follow navigation instructions. The app’s layout is designed for both novice and experienced users, with essential features easily accessible.
Core Features
Step-by-Step Voice-Guided Directions
Clear, real-time audio guidance for users, helping them navigate without distractions.
Live Traffic Updates
Real-time traffic information to help users avoid congestion and select the quickest routes.
Dynamic ETA
Accurate and up-to-date Estimated Time of Arrival based on live traffic data and road conditions.
Customizable Routes
Users can personalize their routes, choosing the fastest, shortest, or alternate routes based on their preferences.
User-Friendly Interface
A simple and intuitive design for easy navigation, ensuring a smooth experience for all users.
Our Development Approach
Our team followed a structured and agile approach to ensure seamless execution:
Market Research & documentation
Get to know our client, Comprehending client’s requirement, and Proposing solution
Wireframing & UI Designing
Blueprint structure, Wireframing each screen, and Designing the app
Backend development
Coding the app, Layout main sections, and Client’s feedback
Testing & Go live Marketing
App testing, and 100% bug-free. Get final approval from client, and Deploy(App Launch) to App Stores.
Wireframes
Wireframes were used early in the development process to establish the basic structure of the app. In the phase of ideation created wireframes presented information architecture of the future layout.
"Working with Softkingo on Speed Ludo was an amazing experience. They truly understood our vision for a faster, more engaging version of Ludo, and the result speaks for itself. The app has been a hit with our users, and we’re seeing higher engagement than we ever expected. Softkingo’s team made this project a success!
| – Speed Ludo Team |
Results Delivered
Improved Navigation Accuracy
The Move App significantly improved navigation accuracy, with users reporting more precise routes and better ETA predictions, even in areas with high traffic or complex road networks.
Higher User Satisfaction
The app received positive feedback from users, who appreciated the real-time traffic updates, ease of use, and accurate directions. The seamless navigation experience helped increase user satisfaction.
Increased App Usage
With its accurate traffic data, dynamic ETAs, and efficient routes, the Move App saw increased engagement and usage, with users relying on it for daily commutes and long-distance travel.
Enhanced Brand Reputation
By launching a high-quality navigation app, MapmyIndia strengthened its position as a leader in mapping and geospatial technology in India, attracting more users to its suite of services.
Revenue Growth through Premium Features
The introduction of premium features, such as ad-free navigation and enhanced route customization, helped MapmyIndia generate additional revenue through in-app purchases and subscriptions.
Development Technologies
To build an innovative, scalable, and seamless platform, the following technologies were utilized:
Platform
iOS (Swift), Android (Kotlin)
Backend
Node.js and AWS for scalable cloud infrastructure, real-time traffic data processing
UI/UX Design
Figma for intuitive, responsive design focusing on ease of use
Mapping & Navigation
MapmyIndia’s geospatial API for accurate mapping and route calculation
Traffic Data Integration
Real-time traffic information provided through third-party traffic APIs
Database
MongoDB for managing user data, traffic conditions, and route information
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